Monday 18 May 2015
Online marketing evolves at a break-neck pace, if you don't keep up, you get left in the dust of your competitors. As with any technology, video marketing continues to get better and more advanced. You either evolve or you die in this tough advertising space. Take this opportunity to reimagine your brand's image and how it translates to the video medium. Now, take it a step further and imagine how it appears on the mobile video platform. This is the future of video marketing, so get acquainted with it.
Smartphones and smart plans
We all know that smartphones are eating up more of the online marketplace usage every year. About a fifth of all video is played on a mobile device, tablets are mainly video and gaming devices, and it's not too early to start thinking about the future of smartwatches or glasses. Scoff at that idea now, but the earliest adopters of ad space, once it becomes available, gets the largest slice of the pie when it goes mainstream. We were all daydreaming about streaming actual video on our phones less than a decade ago. If your company doesn't have a mobile plan going forward, then you better get used to stagnant numbers.
Focused video marketing
Internet market allows for small businesses to spend their marketing dollars exactly how they want them. With hundreds of ways and companies to choose from, that makes it all the more important for you to get good analytics on your network of websites. Finding ways to fit your brand's image into all your content is crucial for getting the most value out of your marketing dollars and improve your SEO.
Get animated, get personal
One of the best parts of great video marketing is the amount of interest it generates for your brand. Great commercials or videos costs cash; cool lighting calls for unique gear; outside sets need flawless climate. Video graphics make it simpler to convey your story, without giving up visual interest or quality.
With this project, incorporate the same number of individuals as you need in your feature; filming a shoreline scene in January; and highlight situations that would never be possible in real to life. Also, on the off chance that you think delivering video graphics is too difficult - it's definitely not with the right people hired for the job. There are incredible DIY help pages out there; even advertisers new to online marketing game can deliver top notch features in a short measure of time, thanks to cheap graphic designer services.
YouTube is still an extraordinary spot for small businesses to begin video advertising. Be that as it may, it is still important for companies to put resources into hosts with more unique abilities. More website integration and streamlined website functions is always preferred and should be separate from your YouTube/social media campaign.